Trade promotion, turned into profit.
Trade spend is usually the largest cost line after COGS, and most of it runs on spreadsheets and instinct. Here is the whole cycle run by agents: planned, predicted before commit, executed to the store, reconciled, and analyzed in time for the next promotion. Every figure is illustrative, a worked example you can pressure-test.
Where the money goes missing.
Trade spend planned on spreadsheets and instinct, the largest cost line after COGS.
Claims paid that should have been rejected, with no audit trail.
Post-event analysis arriving after the next promo already launched.
Trade promotion, planned to proven
Six agents hand off in sequence, data flowing between them. Watch the active agent think, then pass the work on.
Mechanic, SKUs, target outlets, budget, and timing drafted.
Predicted before commit. Proven after.
Three moments where the agents turn judgment into numbers: the profit case before spend, execution scored to the store, and the result against the prediction.
Model the profit before you spend.
Before a cent of budget is committed, the agent builds the profit case: baseline, incremental volume, trade spend, and the net. A clear go or no-go, not a hunch.
Track execution to the store.
Driven by rep photos and sell-out, the agent scores every outlet compliant, partial, or non-compliant, so money spent has proof behind it and gaps get fixed while the promo still runs.
Prove it against the prediction.
Actual lift against predicted, real ROI, and claim leakage prevented, fast enough to act on the next cycle, with a clear recommendation to repeat, fix, or kill.
Repeat. Real ROI 1.7x, claim leakage prevented, lift within 2 points of prediction.
The same cycle, two speeds.
Today the trade-spend cycle runs for weeks and lands too late to act on. Run by agents, it is continuous and near real-time.
- Planned on spreadsheets and instinct
- Claims paid that should be rejected
- Post-event analysis lands after the next promo
- Profit predicted before a cent is committed
- Execution tracked down to the store
- Claims reconciled, analysis in a day
What the cycle returns.
Illustrative worked example, not a client result.
Book a call to map your highest-leverage promotion.
One conversation to find the promotion or territory where agents pay back fastest, and what it takes to ship them.