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TiMiNa
Agentic FMCG Leadership Lab

From AI experiments to agentic decisions.

One day with your leadership team: where agentic workflows pay in your business, and where to start.

An FMCG value chain: plant, distribution centre and retail, linked end to end
Plant → DC → route-to-market → shelf, under one decision layer
  • One working day
  • 8–16 senior leaders
  • On-site, your HQ
  • Your workflows
§ 00The premise

Not “what can AI do?” but what should AI own?

agentic_loop · illustrative: trade promotion overspendlive

› scan · 412 promo mechanics × 38 accounts

Agents watch the workflow continuously: sell-out, spend, claims, execution, instead of waiting for the monthly review.

Agentic is not autonomy. Leadership sets the boundary. Decision stays human; learning feeds the next cycle.

§ 01The real problem

You do not need another AI demo. You need five answers.

Most FMCG companies already have AI activity: copilots, committees, departmental pilots. The questions that decide whether any of it compounds are still open.

The Lab puts the people who own those answers in one room, for one day.

  1. Q01Where does AI create measurable business value?
  2. Q02Which workflows deserve attention first?
  3. Q03What should agents actually be allowed to do?
  4. Q04Where should humans remain accountable?
  5. Q05How do experiments become organizational capability?
§ 02From AI to agentic

Six stages. Most FMCG companies stall at three.

Copilots make individuals faster; they do not change how the company decides. Stages four and five do, and are crossed deliberately or not at all.

  1. 01AutomationRules execute tasks
  2. 02Generative AIModels create outputs
  3. 03CopilotsAI assists peopleStall here
  4. 04AgentsAI reasons and acts with toolsThe Lab
  5. 05Agentic workflowsAI participates across a processThe Lab
  6. 06Agentic organizationMachine agency becomes structuralDestination
01–03 · Tools get faster04–06 · The operating model changes
§ 03The opportunity landscape

Five operating domains. Hundreds of candidate workflows.

Select a domain to see where the executive conversation usually starts. Where your value concentrates is a Lab question.

01 · Commercial & Route-to-Market
  • 01Salesforce prioritization
  • 02Distribution
  • 03Key accounts
  • 04Outlet execution

The highest-frequency decisions in the business: coverage, calls, and execution, every day.

§ 04The day itself · the product

One day.
Five shifts.

Teaching is concise. Most of the day is your leadership team working on your workflows, with the people who own them.

Fewer lectures. More decisions.

09:00Select a block17:30
Shift 01 · 90 min

Understand the agentic shift

Move past chatbots and copilots to what actually changes when software reasons, acts and learns inside a process.

In the room

Teaching

You leave the block with

A shared vocabulary for the rest of the day

Before · the Lab is prepared
  1. 01Sponsor briefingGoals, participants, and where it hurts today.
  2. 02Participant contextSelected leaders share how the work actually runs.
  3. 03A session built for youExamples and exercises tuned to your operation.
After · what stays with you
  • Executive summary of the day's findings
  • Prioritized workflow shortlist, owned by name
  • Readiness themes across data and governance
  • A 90-day direction the team agreed on
Book a free call about the Lab
§ 05The room

8–16

Senior, cross-functional

Agentic transformation crosses functions by nature. The strongest sessions put business, technology and transformation leadership in one conversation.

Business

  • CEO
  • COO
  • Commercial
  • Supply chain
  • Finance

Technology

  • CIO
  • CTO
  • Data
  • AI

Transformation

  • Strategy
  • Digital
  • Transformation
Right session · you are asking
  • We have AI experiments. What comes next?
  • Where should we invest first?
  • What can realistically become agentic?
  • How should humans and agents work together?
  • How do we move from tools to operating-model change?
Wrong session · not this
  • Prompt engineering training
  • A ChatGPT tutorial
  • A generic AI keynote
  • A software demo day
  • A classroom-style awareness session

Not sure which side you are on? That is a twenty-minute conversation, not a form.

Book a free 20-minute call
§ 06Who runs it · and what comes next

FMCG operators who build AI.

  • 17

    Markets led

  • 10+

    Years in data & AI

  • P&L

    Group & BU level

Both sides of the table: how the technology works, and how an FMCG business actually runs. Our work sits on real operational workflows: evidence, decisions, approvals, execution, learning, and extends into governance and decision rights.

The Lab is step two of four
  1. Opportunity ScoutSelf-serve read
  2. Leadership LabYou are here
  3. Workflow AuditThe business case
  4. Deployment → EnterpriseProduction, then scale

Not ready for the Lab? A free opportunity report reads where value could sit first: ten questions, about ten minutes.

§ 07Questions executives ask first
  • No. It is built for business leadership: value, decisions, accountability and execution, not model architecture or prompting technique.

Bring it in-house

The conversation your leadership team needs to have.

Twenty minutes is usually enough to know whether a Lab is the right next step for your organization.

For FMCG, CPG, retail and distribution leadership teams

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