We help FMCG and CPG companies find where agentic AI pays, put workflows into production, and scale what works.
Built by FMCG operators. Designed for production.
Value leaks wherever work moves slowly between systems, spreadsheets, and meetings. Agentic workflows stop those leaks — across four kinds of enterprise value.
Agentic AI changes how evidence becomes decisions, how decisions become actions, and how organizations learn from the outcome. The workflow is the unit of change, and people keep the decisions that matter.
Every step is a person's time. Evidence moves by email.
Data
Human
Spreadsheets
Human
Analyst
Human
Meeting
Human
Decision
Human
Human
Execution
Human
Report
Human
Analysis gets faster. The workflow itself does not change.
Data
Human
AI analysis
Agent
Human interpretation
Human
Human decision
Human
Human execution
Human
Agents run the cycle. People hold the decisions that matter.
Observe
Agent
Investigate
Agent
Reason
Agent
Recommend
Agent
Approve
Human approval
Act
Agent
Measure
Agent
Learn
Agent
Learning feeds the next cycle
Each stage answers one question, has one product attached to it, and earns the right to the next. You can enter wherever your organization actually is.
01 · Discover
Where can agentic AI create value?
The Agentic Opportunity Assessment reads your organization across commercial, supply, finance, and management workflows, and the FMCG Agentic Opportunity Map shows where agentic AI is already changing how this work runs.
Agentic Opportunity Assessment
Assess your workflowsNot departments: domains. Each one is a set of workflows where data becomes judgment, judgment becomes decisions, and decisions become action. That is where agentic AI earns its keep.
The workflows that decide where field time goes and whether the shelf is won.
TiMiNa is built by people who have led FMCG businesses, commercial teams, categories, analytics, and technology. We combine that operating experience with agentic implementation capability, workflow redesign, and enterprise AI architecture.
General management, commercial and marketing leadership, with actual P&L and business-unit responsibility inside large FMCG organizations.
Leadership responsibility across 17 markets in the Middle East and Africa, at group and business-unit level.
More than a decade across technology, data, analytics, and AI, now focused on governed agentic workflows.
ERP, DMS, APIs, data systems, governance, and operational integration. Workflows built for production, not for demos.
Trade promotion, end to end: brief, history, forecast, feasibility, recommendation, human approval, execution, measurement, learning. Scroll to advance the workflow, and toggle to compare it with the manual cycle. The unit here is the workflow: the agents are components inside it.
Six agents turn a promotion from a plan into proven profit: drafted, predicted before commit, executed to the store, reconciled, and analyzed in time for the next cycle.
Mechanic, SKUs, target outlets, budget, and timing drafted.
The Leadership Lab is a one-day executive workshop for FMCG leadership teams: understand the agentic shift, explore where machine agency could create value in your business, and align around where to start. Your workflows, your decisions — no hype, no vendor theatre.
What your team leaves with
One day · 8–16 senior leaders · On-site
The Agentic Opportunity Assessment is built for FMCG and CPG organizations: a structured read on where agentic AI could create measurable value, and which workflow deserves investment first.