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TiMiNa

Turn your highest-value workflows into agentic systems.

We help FMCG and CPG companies find where agentic AI pays, put workflows into production, and scale what works.

See where agentic AI pays in your businessWatch one workflow run▶

Free · About ten minutes · Written report on your own workflows

activity.loglive · agents at work
The opportunity

The opportunity is larger than automating tasks.

Value leaks wherever work moves slowly between systems, spreadsheets, and meetings. Agentic workflows stop those leaks across four kinds of enterprise value.

01 / 04

Revenue

  • Missed distribution
  • Weak promotion execution
  • Slow commercial response
  • Lost sales
02 / 04

Margin

  • Trade-spend leakage
  • Unverified claims
  • Pricing decisions
  • Mix decisions
03 / 04

Working capital

  • Inventory exposure
  • Forecast error
  • Receivables
  • Stock allocation
04 / 04

Management capacity

  • Repetitive analysis and reporting
  • Manual coordination
  • Slow investigations
  • Decision latency
The shift

From automating tasks to redesigning decisions.

Agentic AI changes how evidence becomes decisions, how decisions become actions, and how organizations learn from the outcome. The workflow is the unit of change, and people keep the decisions that matter.

Manual workflow

Every step is a person's time. Evidence moves by email.

  1. 1DataHuman
  2. 2SpreadsheetsHuman
  3. 3AnalystHuman
  4. 4MeetingHuman
  5. 5DecisionHuman
  6. 6EmailHuman
  7. 7ExecutionHuman
  8. 8ReportHuman

AI-assisted workflow

Analysis gets faster. The workflow itself does not change.

  1. 1DataHuman
  2. 2AI analysisAgent
  3. 3Human interpretationHuman
  4. 4Human decisionHuman
  5. 5Human executionHuman
The change

Agentic workflow

Agents run the cycle. People hold the decisions that matter.

  1. 1ObserveAgent
  2. 2InvestigateAgent
  3. 3ReasonAgent
  4. 4RecommendAgent
  5. 5ApproveHuman approval
  6. 6ActAgent
  7. 7MeasureAgent
  8. 8LearnAgent
Learning feeds the next cycle
HumanAgentHuman approval
The journey

Start with one workflow. Build toward an agentic enterprise.

Each stage answers one question, has one product attached to it, and earns the right to the next. You can enter wherever your organization actually is.

01 · DiscoverStage 1 of 5

Where can agentic AI create value?

Find where agentic AI can create measurable value.

The Opportunity Scout is a free ten-minute assessment. It reads your public website, asks ten questions about how the work runs today, and returns a written report on where agentic AI could create value first in your business.

Opportunity ScoutGet your free opportunity report
Where we work

The operating domains that run an FMCG business.

Not departments: domains. Each one is a set of workflows where data becomes judgment, judgment becomes decisions, and decisions become action. That is where agentic AI earns its keep.

D-0101 / 05

Commercial & Route-to-Market

The workflows that decide where field time goes and whether the shelf is won.

  • Field sales execution
  • Distributor management
  • Outlet prioritization
  • Distribution-gap closure
Open the domain 1
D-0202 / 05

Revenue Growth & Trade

The workflows that decide how trade money is spent and what it returns.

  • Promotion planning
  • Promotion evaluation
  • Trade-spend optimization
  • Pricing and price-pack
Open the domain 2
D-0303 / 05

Demand & Supply

The workflows that keep forecast, stock, and service level in balance.

  • Demand forecasting
  • Demand sensing
  • S&OP preparation
  • Inventory rebalancing
Open the domain 3
D-0404 / 05

Finance & Controls

The workflows that reconcile what was agreed with what actually happened.

  • Claims and deductions
  • Distributor reconciliation
  • Receivables follow-up
  • Trade accruals
Open the domain 4
D-0505 / 05

Management Intelligence

The workflows that turn operational data into decisions management can act on.

  • Executive reporting
  • Performance diagnosis
  • Root-cause analysis
  • KPI investigation
Open the domain 5
All workflows →
Why TiMiNa

We know FMCG because we have run it.

TiMiNa is built by people who have led FMCG businesses, commercial teams, categories, analytics, and technology. We combine that operating experience with agentic implementation capability, workflow redesign, and enterprise AI architecture.

  1. FMCG operating leadership

    General management, commercial and marketing leadership, with actual P&L and business-unit responsibility inside large FMCG organizations.

  2. Multi-market experience

    Leadership responsibility across 17 markets in the Middle East and Africa, at group and business-unit level.

  3. Technology and AI capability

    More than a decade across technology, data, analytics, and AI, now focused on governed agentic workflows.

  4. Production mindset

    ERP, DMS, APIs, data systems, governance, and operational integration. Workflows built for production, not for demos.

Agentic FMCG Leadership Lab

Not ready to build yet? Start by aligning the organization.

The Leadership Lab is a one-day executive workshop for FMCG leadership teams: understand the agentic shift, explore where machine agency could create value in your business, and align around where to start. Your workflows, your decisions. No hype, no vendor theatre.

  • CEO
  • COO
  • CIO / CTO
  • Commercial leadership
  • Supply chain
  • Finance
  • Transformation & data

What your team leaves with

  • A shared understanding of agentic AI, grounded in FMCG examples
  • An opportunity landscape drawn from your own operation
  • Priority workflow candidates and a readiness perspective
  • Leadership alignment and a practical 90-day direction

One day · 8–16 senior leaders · On-site

Where to start

See where agentic AI could pay in your business.

Answer ten questions and get a free written report on your own workflows, in about ten minutes. Or bring one workflow to a free 20-minute call.

Get your free opportunity report Book a free 20-minute call